Monthly blogs archive

Reality Check Checklist + the Best Foreword in the History of Man

by: Guy Kawasaki

Comments (0) • Posted on on 31 October, 2008 - 13:06

reality business books book review Reality Check Guy Kawasaki

What Is tokidoki? Who Is tokidoki? Why Should You Know tokidoki?

by: Scott Goodson

I recently came across a new Cultural Movement: tokidoki (small t).

Not since the long lines in front of stores waiting to buy Michael Jordan sneakers have so many taste-makers lined up for tokidoki merchandise - shoes, clothes, toys - when a tokidoki item is launched in subcultural stores across the USA.

Comments (1) • Posted on on 31 October, 2008 - 12:57

tokidoki lifestyle cultural movements Scott Goodson Japan

Nielsen Creates a New Web Metric - Ad Clutter

by: Dick Stroud

Who sees the most ad clutter? Instinctively you would have said it is younger people.

You would be wrong. This is a chart taken from the Nielsen blog. Ad clutter increases with age. It is their grandparents who are deluged in the nasty sticky stuff.

Comments (0) • Posted on on 31 October, 2008 - 12:53

online advertising metrics age Nielsen Dick Stroud

Measuring Social Media (3) - Podcast Interview with David Armano

by: Mark Rogers

David Armano of Critical Mass, author of an excellent blog on social media - what he calls micro interactions - gives us his perspective in a podcast interview (10 mins) on ways to measure in social media, and how to judge ROI.

Comments (0) • Posted on on 30 October, 2008 - 15:44

social media podcast metrics interview ROI Mark Rogers David Armano

What's Transformative Advertising? Here's One that Shapes Public Behavior.

by: Idris Mootee

Governments often use mass advertising to educate and shape social behavior. The results are often mixed and we all understand it is not easy to have a change in human (public) behavior. Upgrading faster police cars is definitely not the solution. Here's an innovative idea from a Latvia agency.

Comments (0) • Posted on on 30 October, 2008 - 15:41

social responsibility transformative advertising public awareness mass advertising inovation campaign Idris Mootee

Branded Waiting

by: Jonathan Salem Baskin

After all of the zillions in hours and money spent on making the world's corporations customer-centric, there's one brand experience that most companies seem dedicated to delivering: making consumers wait.

Comments (0) • Posted on on 30 October, 2008 - 00:03

customer service customer experiences branding Jonathan Salem Baskin

Customer Loyalty is Real-Time

by: Jonathan Salem Baskin

I put "customer loyalty" in the same category of happy myths as those of creation science, voter intelligence, and brand equity.

Most loyalty programs are just another form of sales incentive. Call them what you want, but point or mileage accrual engenders little more trust or conviction than an annual holiday bonus check. Repeat customers as likely to be trapped by habit or circumstance as by any sense of commitment.

Comments (0) • Posted on on 29 October, 2008 - 23:57

customer insights Jonathan Salem Baskin loyalty customer needs

Rearranging the Deck Chairs

by: Jonathan Salem Baskin

A record $27.5 billion in ad agency accounts went into play in 2007, as clients elbowed one another to get chairs closer to the railing on the Titanic.

Comments (0) • Posted on on 29 October, 2008 - 23:53

They're Here

by: Jonathan Salem Baskin

A new strategy of installing TV monitors at Borders to show original programming, ads, and weather, will bring "knowledge and entertainment" to the affluent book browsers who spend an average of an hour in the store. It'll also direct traffic to its web site and pave the way for more "cross-promotional deals with large media companies."

Comments (0) • Posted on on 29 October, 2008 - 23:48

TV Jonathan Salem Baskin consumer experiences commercials attention

Just Say No

by: Jonathan Salem Baskin

If there's a single lesson we brand marketers can learn from the world of politics, it might be that people make choices less because they like something, and more so because they dislike something else.

Comments (0) • Posted on on 29 October, 2008 - 23:39

relevance consumer needs choice Jonathan Salem Baskin politics decision making decision factors

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This blog reflects the personal opinions of individual contributors and does not represent the views of Futurelab, Futurelab's clients, or the contributors' respective employers or clients.

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