Which 50% of Your Marketing Dollars Are Working?

by: Jennifer Rice

Well, after a year-long blogging hiatus, I've decided to jump back in. I'm thinking that the easiest way to do so is to start with a draft of a white paper on Marketing Effectiveness that was put on hold... might as well publish it here. And there's no time like the present to write about marketing effectiveness, as the looming recession is fueling a lot of questions like: Increase vs. decrease spending?

Continue reading »

Comments (0) • Posted on on 28 September, 2008 - 04:14

Banking Mess: Blame Our Brains

by: Roger Dooley

As the current financial chaos moves toward some kind of resolution, there will no doubt be plenty of Monday morning quarterbacking to explain what went wrong. One group that one wouldn’t expect to have explanations are neuroscientists. As it turns out, neuroscience researchers actually can shed some light on why things went so wrong.

Continue reading »

Comments (0) • Posted on on 28 September, 2008 - 03:34

Corporate Change #5 - Role of Consultants in 'Bringing the Outside in'

by: John Caddell

In earlier segments of this thread, we discussed how "bringing the outside in" is imperative for companies to keep aware and humble enough to avoid complacency and drive their organizations forward successfully. By contrast, companies in which the context inside the company drowns out voices from the outside tend to attribute their successes to their internal competencies, blame their failures on outside entities, and stagnate their way to failure.

Continue reading »

Comments (2) • Posted on on 26 September, 2008 - 01:48

Social Media Is Now Mainstream - 25m US Adults Base Purchase Decisions on It

by: Matt Rhodes

Continue reading »

Comments (0) • Posted on on 26 September, 2008 - 01:17