Monthly Blogs Archive

Visionary Leaders with Purposes Are Not Easy to Replace. How Many Can You Name out There?

by: Idris Mootee

Many think that visionaries are not the kind of leaders who can take advantage of any short-term opportunities and solely focus on the big vision. That may not be the case, for those smart visionaries, they can create short terms opportunities from long term vision.

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Comments (0) • Posted on on 31 August, 2008 - 16:46
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If Green Fails Go Grey

by: Dick Stroud

Tesco, the mega UK supermarket group, has just announced that it is pulling out of building an eco-town.Overseas readers - you really don’t want to know about eco towns other than to say it is a UK Government initiative that has created widespread anger and derision. Corporates who were daft enough to become associated with the project are now doing the proverbial rats and sinking ship trick.

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Comments (0) • Posted on on 31 August, 2008 - 16:12
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Media History through Gartner Hype Cycle Graphs: 1995-2008

by: Ilya Vedrashko

Gartner Hype Cycles are good for at least three things: identifying technologies that are still under the radar, taking a look back at stuff that was hyped up in the past but didn't go anywhere, and explaining to your parents what it is that you do as an emerging media strategist.

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Comments (0) • Posted on on 29 August, 2008 - 09:31
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The Co-creation Spectrum

by: Matt Rhodes

Over the past few days we have posted five types of co-creation. From those which involve only the customer and their own product to those which don’t involve the brand at all. These types can be seen as on a spectrum of co-creation with the following characteristics and variables:

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Comments (0) • Posted on on 28 August, 2008 - 09:27
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Branding: Does Hate Trump Love?

by: Roger Dooley

Jim Edwards of Brandweek has penned an interesting and lengthy article describing his own experience as a neuromarketing subject, as well as providing some general background on the promise offered and challenges faced by the nascent science.

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Comments (1) • Posted on on 28 August, 2008 - 08:48
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The Power of Red

by: Guy Kawasaki

The Pope dons red Prada kicks, politicians break out red ties in election season and that darn Netflix package always seems to stand out in a crowd of manilla and ivory mail. Why red? Do humans have a penchant for the rainbow’s most fiery color?

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Comments (1) • Posted on on 28 August, 2008 - 08:45
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Enterprise Toilets

by: Sigurd Rinde

"Toilets are necessary but not sufficient for success in the telecommunication industry"

Succinctly delivered by Kjell Nordström of Funky Business fame.

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Comments (0) • Posted on on 27 August, 2008 - 16:21
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Education Not Age Determines Internet Use

by: Dick Stroud

Today the Office of National Statistics has released some data that comes to the most astonishing conclusion (cynical comment): Education plays a key role as to whether people have Internet.

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Comments (1) • Posted on on 27 August, 2008 - 16:17
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This blog reflects the personal opinions of individual contributors and does not represent the views of Futurelab, Futurelab's clients, or the contributors' respective employers or clients.

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