Monthly Blogs Archive

Everyone Loves Innovative Ideas But No One's Doing Anything About It?

by: Idris Mootee

How often we hear that managers complain about their innovative ideas are not heard and that  everyone is only interested in the immediate bottom line?

Continue reading »

Comments (0) • Posted on on 31 March, 2008 - 12:14
Share this
strategy risk innovation implementation ideas Idris Mootee people

'Innovation Should Be Seen As a Tactic, Not A Business Strategy' According To Al Ries. This Man Is Confused.

by: Idris Mootee

The headline "Don’t Mistake Innovation For Strategy" posted by my friend Bruce Temkin (Forrester) on his blog Customer Experience Matters caught my attention. He was quoting Al Reis' article in Advertising Age with the title: Innovation Should Be Seen as a Tactic, Not a Business Strategy. Here are some excerpts from Ries:

Continue reading »

Comments (6) • Posted on on 31 March, 2008 - 12:02
Share this
tactics strategy marketing innovation branding Idris Mootee Toyota Samsung Honda Al Reis

Against Method in Innovation

by: David Jennings

I've signed up for NESTA's Innovation Edge conference in a few weeks. Though I'm looking forward to what promises to be a stimulating day, I'm kind of surprised that the abstract concept of innovation remains so popular with policy makers and agencies.

Continue reading »

Comments (0) • Posted on on 30 March, 2008 - 14:37
Share this
David Jennings method innovation Paul Feyerabend

Design Isn't Dead. Design's Gatekeepers May Be Dying.

by: David Armano

"In future there will be no more designers. The designers of the future will be the personal coach, the gym trainer, the diet consultant." ~Philipe Stark

Continue reading »

Comments (0) • Posted on on 30 March, 2008 - 14:30
Share this
design gatekeepers David Armano

Open Skies Agreement Provides a Glimpse of What's to Come in a Carbon-Regulated Environment

by: David Wigder

Today, many executives, and especially those working in carbon-intensive industries, are grappling with how future carbon regulation may impact their businesses and industries.

Continue reading »

Comments (0) • Posted on on 30 March, 2008 - 14:17
Share this
The Kyoto Protocol David Wigder airline services regulation European Union green co2 US

How To Measure Social Media

by: Scott Goodson

Making a Splash with Social Media Measurement

Measurement is a really tough issue for social media proponents. Every business needs to measure results. But social media is different than say, PR clip counts. It's not the placements, it's the conversations. And some conversations are obviously more valuable than others.

Continue reading »

Comments (0) • Posted on on 30 March, 2008 - 13:49
Share this
social media metrics measurement Scott Goodson

A Word on WoM Metrics

 by: Stefan Kolle

        As I pointed out in my previous post, in my opinion we are measuring the wrong things in marketing, and many of us are still living in a delusional world of measurability. Let me take this discussion into the realm of Word of Mouth (WoM).

Continue reading »

Comments (3) • Posted on on 28 March, 2008 - 13:34
Share this
marketing research marketing innovation market and trend research customer insights Stefan Kolle attention relevance reputation word of mouth metrics

Recent content

This blog reflects the personal opinions of individual contributors and does not represent the views of Futurelab, Futurelab's clients, or the contributors' respective employers or clients.

Subscribe

RSS



Follow us on