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Monthly Blogs Archive

Green Content Syndication: Part I - 'Deconstructing' Websites

by: David Wigder

Traditionally, publishers have viewed websites as content destinations, challenging marketers to drive traffic to specific websites in order to engage consumers with relevant content.  

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Comments (0) • Posted on on 21 January, 2008 - 14:53
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marketers website deconstruction passive or viral distribution online content green digital strategy advertising active distribution David Wigder

Target Doesn't Engage With Non-Traditional Media - AdPulp

by: David Polinchock

You know, there are many companies that we would all expect to respond like this, but Target isn't among them. I'm with David Burns from Adpulp on this one. Companies have to work much harder then this if they want to not wind up as fodder for the blog world -- and the MSM.

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Comments (1) • Posted on on 21 January, 2008 - 14:18
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customer experience communication advertising Target Adpulp David Polinchock MSM

A New Role For Marketing

by: Roger Dooley

Brain studies are providing lots of new insights into consumer behavior, but this post recognizes a new and important role for marketing based on neuroscience research. If you are an occasional Neuromarketing reader (or grazer!), this is one post that you may want to bookmark.

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Comments (1) • Posted on on 21 January, 2008 - 13:26
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customer expectations customer experience neuromarketing role of marketing Lexus Roger Dooley branding

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This blog reflects the personal opinions of individual contributors and does not represent the views of Futurelab, Futurelab's clients, or the contributors' respective employers or clients.

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