Monthly Blogs Archive

Audio Branding: ‘Tis the Season

Marketing campaigns often focus primarily on the sense of vision, whether they are purely visual elements like print ads and billboards, or even when they have associated sound, like television commercials or retail environments. I’ve written about olfactory marketing - appealing to the sense of smell - but what about sound?

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Comments (0) • Posted on on 29 December, 2007 - 22:10
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customer experience brand image audio neuromarketing Roger Dooley sensory sensory branding sound

Bravely going where no man (person) has gone before

by: Dick Stroud

Brother and sister plus father with dementia. Doesn’t sound a laugh a
minute. This is a subject that is very close to the hearts of many of
the 50-plus. At one level having to deal with the practicalities of
ageing and difficult parents at another, staring at one’s own future?
The Savages (the
surname not their predisposition) is a new film on release (or just

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Comments (0) • Posted on on 27 December, 2007 - 23:47
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grey dementia Dick Stroud

Top 10 articles of the year

by: John Caddell

10 (tie). "Consumed: Boxed Set (the Buddha Machine)," Rob Walker, New York Times Magazine, July 29. The story of the most innovative music package in recent memory.

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Comments (0) • Posted on on 27 December, 2007 - 23:40
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strategy people leadership innovation ethics business article review John Caddell

The Reputation Chameleon

by: C. Sven Johnson

For those of you who recall my earlier entry discussing the Philips Design probe discussion (reLink), consider this a follow-on post.

I took the time to sit in on the Philips meeting and while I crashed out (twice) and lost my chat record, you can read it here: “Sophrosyne’s Saturday Salon: Philips Design Probe - SKIN:Tattoo” (Link).

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Comments (0) • Posted on on 27 December, 2007 - 23:32
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virtual worlds trust reputation design Philips C. Sven Johnson

The green (ish) 50-plus

by: Dick Stroud

Whenever I tell people that older people are more environmentally
‘aware’ (whatever that means) than the young they are surprised.
Logically you would think the older you get the less concerned you are
about the state of the environment since you are not going to be around
to suffer the consequences.
I guess it is the thought of what legacy you are handing over to your
children/grandchildren. Having decided that you will be spending most

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Comments (0) • Posted on on 24 December, 2007 - 11:28
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grey green customer insights Dick Stroud

Total economic impact of Software-as-a-Service: The foundation of a sound technology investment

by: Christian Smagg

As firms look to focus on core business processes,
software-as-a-service (SaaS) provides an increasingly attractive
alternative. Companies of all sizes are weighing advantages of SaaS
which has emerged as an important deployment option in customer
relationship management (CRM) but is also eliciting interest in other
areas such as enterprise resource planning (ERP), security or backup
just to name a few.

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Comments (0) • Posted on on 24 December, 2007 - 11:25
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application Christian Smagg software

Season's Greetings from Futurelab

by: Alain Thys

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Comments (0) • Posted on on 21 December, 2007 - 11:51
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This blog reflects the personal opinions of individual contributors and does not represent the views of Futurelab, Futurelab's clients, or the contributors' respective employers or clients.

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