Marketing campaigns often focus primarily on the sense of vision, whether they are purely visual elements like print ads and billboards, or even when they have associated sound, like television commercials or retail environments. I’ve written about olfactory marketing - appealing to the sense of smell - but what about sound?
Brother and sister plus father with dementia. Doesn’t sound a laugh a
minute. This is a subject that is very close to the hearts of many of
the 50-plus. At one level having to deal with the practicalities of
ageing and difficult parents at another, staring at one’s own future? The Savages (the
surname not their predisposition) is a new film on release (or just
Whenever I tell people that older people are more environmentally
‘aware’ (whatever that means) than the young they are surprised.
Logically you would think the older you get the less concerned you are
about the state of the environment since you are not going to be around
to suffer the consequences. I guess it is the thought of what legacy you are handing over to your
children/grandchildren. Having decided that you will be spending most
As firms look to focus on core business processes,
software-as-a-service (SaaS) provides an increasingly attractive
alternative. Companies of all sizes are weighing advantages of SaaS
which has emerged as an important deployment option in customer
relationship management (CRM) but is also eliciting interest in other
areas such as enterprise resource planning (ERP), security or backup
just to name a few.