by: Scott Goodson
A Swedish CEO client of mine once told me that the best management employ a technique called 'Management by Repetition." The challenge for him, as it is for every CEO, is how do you get the organization behind one company cultural mission. Not an ad campaign, but behind a culture on the move.
Denise Lee Yohn, the former VP marketing of Sony USA wrote some similar advice last week in Brandweek, although she goes a lot further.
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