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Innovation and Design Thinking - Is It A Mindset, Process or Profession?

Continuing on this topic. Let's start with some key findings from a recent McKinsey survey. According to the survey, a company's main challenge with innovation today is finding enough talented people.

Comments (0) • Posted on on 30 November, 2007 - 14:36

strategy people marketing innovation customer experiences co-creation Idris Mootee design

The Renewable Electron Economy Part VIII.2: The Electric Farm - 2

by: Michael Hoexter

In Part 1 of this post, I started to construct a scenario where a medium-sized farm would do most or all of its work using electric farm equipment. This model of a farm had 1 large tractor with 250kW(335 hp) maximum power output and 4 smaller tractors with 50kW (67hp) maximum power output (though working at 50% power on the peak energy day).

Comments (0) • Posted on on 30 November, 2007 - 12:43

renewable electron economy green sustainability batteries charge infrastructure Michael Hoexter agriculture renewable energy

Unisys Unlearns

by: Scott Goodson

This article is printed in the fall issue of The Hub Magazine:

The same old CRM is not good enough.

It seems that nearly every brand is drowning in its own beliefs about Customer Relationship Management (CRM). They all believe that only warmth drives purchase; that customers have to love the brand to use it; that the brand has to be highly visible among top management, even though they are a relatively small group of people.

Comments (0) • Posted on on 30 November, 2007 - 11:51

CRM marketing branding Unisys Scott Goodson

Top 15 Coolest Worldwide

by: Scott Goodson

Dutch-based "Sign of the times" has published their 15 coolest (things?) worldwide. Some of them are mechanical wonders, like the levitating functional light bulb, to the oddly named Space Disco, and also such bizarre selections as the Momento Mori by Barry Barton, an Australian who makes jewelry out of animals.

What are the criteria for this thought-provoking list? Who knows.

Comments (0) • Posted on on 30 November, 2007 - 10:54

global design Scott Goodson experience economy Signs of the times virtual worlds top 15 sustainability social responsibility regional

Digital Marketing's Dirty Little Secret

by: Scott Goodson

Rohit Bhargava the marketing blogger, introduces us to Firebrand - Where the best ads in the world will be featured. He has done an amazing job of reviewing Firebrand, that it behooves me to simply let you read his words.

Comments (0) • Posted on on 30 November, 2007 - 10:47

Scott Goodson Rohit Bhargava Firebrand online mobile marketers digital marketing advertising YouTube TV

New Study Shows Link Between Advertising and Economic Growth

by: Scott Goodson

Comments (0) • Posted on on 30 November, 2007 - 10:25

competition AdVantage study innovation economic growth advertising Scott Goodson

China's Media Scene Blasts Off - Meet Get It Louder

by: Scott Goodson

Get it Louder is a project initiated by a group of young independent thinkers. Jiang Jian and Qian Qian came up with the idea of doing an exhibition to focus on the new generation of Chinese designers and artists.

Comments (0) • Posted on on 30 November, 2007 - 08:24

media marketing exhibitions advertising Scott Goodson Modern Media Group China

Bergman's Secret TV Commercials

by: Scott Goodson

Recently Ingmar Bergman, the Swedish director died. He was responsible for some of the most influential and memorable films of the 1960s and 70s, including Fanny and Alexander.
His cinema work greatly influenced a lot of commercials directors and cinematographers. Recently I stumbeld upon the work that started his career.

Bergman's commercials

Comments (0) • Posted on on 30 November, 2007 - 08:20

advertising Scott Goodson Radio-TV-Print Ingmar Bergman

Why The Environmental Issue is Cool Again

by: Scott Goodson

Comments (0) • Posted on on 30 November, 2007 - 08:16

Scott Goodson Carl Rohde market and trend research green environmental footprint

A Secret Corporate Weapon: The Brand Pathway

by: Scott Goodson

A Swedish CEO client of mine once told me that the best management employ a technique called 'Management by Repetition." The challenge for him, as it is for every CEO, is how do you get the organization behind one company cultural mission. Not an ad campaign, but behind a culture on the move.

Denise Lee Yohn, the former VP marketing of Sony USA wrote some similar advice last week in Brandweek, although she goes a lot further.

Comments (0) • Posted on on 30 November, 2007 - 08:05

customer experience brand value Scott Goodson

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This blog reflects the personal opinions of individual contributors and does not represent the views of Futurelab, Futurelab's clients, or the contributors' respective employers or clients.

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