Monthly Blogs Archive

Innovative TV Ads

by: danah boyd

For quite some time now, TV channels have bemoaned services like TiVo for allowing viewers to skip over ads. I think that the TV stations are barking up the wrong tree. More importantly, I think that they're out of touch with viewers.

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Comments (1) • Posted on on 31 October, 2007 - 21:25
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customer insights ads TiVo TV danah boyd

Gaming vacations?

By: Stefan Kolle
A great article over on Travelhacker about gaming vacations. I've taken the liberty to repost it below. Now, think about it, with travelagencies being the main victim of the consumers freedom to create his own travelplans on the Internet, the only way for them to survive is to specialise. At the same time, gaming and gamers are moving from sub-culture to mainstream.
When will we see the first GamerTravel Inc agencies?

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Comments (0) • Posted on on 31 October, 2007 - 12:21
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Defining Green Brand Leadership

by: David Wigder

“We will not be measured by our aspirations. We will be measured by our actions”                   

– Wal-Mart CEO Lee Scott in making sustainability part of his core strategy

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Comments (0) • Posted on on 29 October, 2007 - 13:03
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green David Wigder branding credibility enabler Coca-Cola accountability Umbria research Conservation International visionary transparency marketing communication

Smiles Really DO Boost Sales

What’s the first thing a manager teaches a new retail or food service employee? Maybe “Don’t steal the cash!” is first, but right after that is, “Smile at the customer!” It turns out that this is probably even better advice than one might think. Continuing our exploration of subliminal stimuli and their effects on behavior, I wanted to share an intriguing study that shows that exposure to brief images of smiling or frowning faces - too quickly for the subject to consciously process - actually affected the amount test subjects were willing to pay for a drink!

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Comments (0) • Posted on on 27 October, 2007 - 12:14
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customer insights neuromarketing retail marketing Roger Dooley sales shopping behaviour smiling

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This blog reflects the personal opinions of individual contributors and does not represent the views of Futurelab, Futurelab's clients, or the contributors' respective employers or clients.

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