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Monthly Blogs Archive

How Customers Think

by: Roger Dooley

“About 95% of all thought, emotion, and learning occur in the unconscious mind - that is, without our conscious awareness.”

       -Gerald Zaltman, in How Customers Think

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Comments (1) • Posted on on 19 July, 2007 - 11:53
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book review Roger Dooley How Customers Think Gerald Zaltman neuromarketing customer insights

What If and What Then?

by: C. Sven Johnson

Seems as if the marketing/videogame/metaverse blogosphere is full of posts and comments discussing yet another round of embarrassingly amateurish mainstream media articles and commentary on Second Life.

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Comments (0) • Posted on on 18 July, 2007 - 10:18
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online marketing strategy in-game advertising control Second Life C. Sven Johnson virtual worlds

Facebook Eats MySpace’s Cafeteria Lunch

by: Roger Dooley

My fellow FutureLab blogger, danah boyd, wrote an interesting and controversial essay about the social network migration of high school students: Viewing American class divisions through Facebook and MySpace.

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Comments (0) • Posted on on 18 July, 2007 - 10:05
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Roger Dooley MySpace Facebook social structure social media online danah boyd

NPS - what is it REALLY good for...

To follow up my previous post on the Net Promoter Score (NPS) being under fire, I would like to engage the readers of this blog in a discussion on the use and value of the NPS in itself. I will be listing some (rather random) thoughts and musings on the NPS to get your insights and ideas.

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Comments (4) • Posted on on 17 July, 2007 - 18:09
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advocates credibility data analysis marketing metrics NPS promoters Reichheld research methodology Stefan Kolle tools word of mouth

Green Consumers and the Mushiness Index

by: Joel Makower

A new market research study of Americans' green passions and buying habits is out this week, from the venerable Yankelovich.

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Comments (0) • Posted on on 17 July, 2007 - 14:51
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study segmentation consumer behaviour Yankelovich Joel Makower mainstream green marketing green customer insights

Can Moving Images Improve Ad Recall?

by: Roger Dooley

Side-to-side eye movements have been shown to improve memory, according to researchers in the UK and the US. They speculate that the eye movement causes the two hemispheres of the brain to interact with each other more, but a mechanism for the memory enhancement hasn’t been determined conclusively.

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Comments (0) • Posted on on 17 July, 2007 - 14:43
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visual marketing research neuromarketing ads Roger Dooley

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This blog reflects the personal opinions of individual contributors and does not represent the views of Futurelab, Futurelab's clients, or the contributors' respective employers or clients.

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