Monthly Blogs Archive

7 Strategies To Building Sales-Marketing Alignment

by: Jon Miller

As buyers take more control over their buying processes, building alignment between Sales and Marketing teams is now more important than ever. Yet despite the fact that they are pursuing common objectives (growth and revenue), Sales and Marketing all too often suffer an antagonistic relationship. Why can’t we all just get along?

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Comments (0) • Posted on on 31 July, 2007 - 22:38
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Repurposing the Corporate Blog to Reach Green Influentials

by: David Wigder

These days corporate marketers are launching blogs at a record pace.  According to Jupiter Research, nearly 40% of corporate marketers are planning to launch a corporate blog within the next 12 months.  Yet, consumers do not share the same enthusiasm for these blogs as corporations do: only 3% of consumers have used them to conduct product research.

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Comments (1) • Posted on on 31 July, 2007 - 11:21
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Crowdsourcing Harry Potter?

by: Alain Thys

Spoiler alert: This post gives away a key plot point of the final Harry Potter book.  So if you've haven't finished the book, do not read on.

Last week Monday (at 1:30 AM) I finished part 7 of the Harry Potter series and after sat through the young man's wizardry adventures for thousands and thousands of pages, the end of the series felt like losing a friend.

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Comments (2) • Posted on on 30 July, 2007 - 15:24
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Have We Reached a Green Business Tipping Point?

by: Joel Makower

Where are we, exactly, in the trajectory of green business? Things seem to have changed decidedly in the past six to twelve months, as more and more companies do more and more things. But what should we make of it?

I've done close to 100 media interviews since New Year's, a wide assortment of publications, websites, broadcasts, and podcasts. And two questions keep popping up from reporters: Is there a green business bubble? And have we achieved a tipping point?

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Comments (0) • Posted on on 30 July, 2007 - 13:10
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Social Entrepreneurship and Venture Philantropy - WISE co-founder Etienne Eichenberger

by: Alexander Osterwalder

Today I did a webcast with Etienne Eichenberger, co-founder of WISE (and formerly at the World Economic Forum WEF), to talk about his fascinating start-up.

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Comments (1) • Posted on on 29 July, 2007 - 08:45
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Workshop on Business Models in Australia

by: Alexander Osterwalder

I was invited to Australia by La Trobe University to give a talk to business people in Melbourne on the topic of business models. The talk took place within the context of a research program I am involved in. Below you can find the slides of the 40 minutes talk.

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Comments (0) • Posted on on 28 July, 2007 - 10:41
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This blog reflects the personal opinions of individual contributors and does not represent the views of Futurelab, Futurelab's clients, or the contributors' respective employers or clients.

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