One result of the popularity of Wikinomics has been the number of collaborative wikis that have been launched by organizations and corporations in order to share ideas around the world.
This is almost as good as bumvertising, but as I was perusing some people in line for an apple iphone at the local apple store I saw some people wearing t-shirts that said “iwait.org” on them. I asked a few folks where they got them and they said some guy came around handing them out for free.
I just got off the phone with Coca-Cola’s David Vanderpoel. You might recall his earlier comment regarding the Coca-Cola VirtualThirst campaign in Second Life that came as a result of my critique of the competition rules.
If you’ve not read my earlier post (reLink), here’s the back story:
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