UK internet users aged 55-plus are set to overtake 35-44 year olds as the demographic age group with the largest representation online. Those aged 55+ accounted for 22% of UK visits to all categories of websites in the four weeks to 12 May 2007, up 54% since 2005 and 40% since 2006. This compares to 23.5% of Internet visits from 35-44 year olds.
After a flurry of recent deals over the past month involving Google, Microsoft and WPP Group, it is no longer clear which companies are at the top of the digital advertising food chain.
In this two-minute video filmed entirely in Second Life, the avatar of Xerox Chief Technology Officer Sophie Vandebroek talks about research in 3-D virtual worlds from Xerox's innovation group. In addition to creating worldwide collaboration opportunities for Xerox researchers, virtual worlds like Second Life are also enabling new opportunities for Xerox and its clients.
Apparently, young Americans have little or no idea of where the best innovation in the world is taking place. When in doubt, they simply assume innovative high-tech products come from Japan or the U.S.
If you've been tracking the green marketplace lately, there's a good chance your head is spinning. It's not just the endless polls and surveys, which continue their relentless march toward the trivializing of just about any environmental concern or issue.
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