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Monthly Blogs Archive

Brain Registers Subliminal Nude Images

by: Roger Dooley

This is one of those experiments that must have raised a few eyebrows during the approval process… “Let’s get this straight, you are going to show subjects invisible pictures of naked people and see if they unconsciously remember seeing them…”

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Comments (0) • Posted on on 27 October, 2006 - 09:58
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video neuromarketing ethics advertising Roger Dooley

Top Ten Trends in Marketing Innovation

by: Stefan Kolle

I’ve put together the 10 key trends I see for 2007 in Marketing Innovation. None of these are new, except for Net Promoter Scores which have only been around for a few years.

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Comments (14) • Posted on on 26 October, 2006 - 18:30
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Better Marketing Accountability without Better Performance Won’t Improve Job Security

by: Jon Miller

Sales & Marketing Management magazine recently posted that the average tenure of a sales manager / VP is 19 months, which I found courtesy of B2Blog.

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Comments (4) • Posted on on 26 October, 2006 - 11:36
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Product Placement in Consumer-Generated Videos

by: Ilya Vedrashko

Ha! This could well be the monetization model everyone's been looking for, if the technology is robust enough. The system is a lot like the green interactive dots in the Shai videos, but work with other type of content besides porn.

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Comments (0) • Posted on on 26 October, 2006 - 11:34
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How to Change the World: Defensibility

by: Guy Kawasaki

Blog reader Curtis Thompson asked me a very good question a few days ago: What should an entrepreneur say when she’s asked what makes her company defensible? This question is more and more common as more and more entrepreneurs start “Web 2.0 companies,” and investors torture themselves by wondering why they didn’t fund YouTube.

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Comments (0) • Posted on on 25 October, 2006 - 20:35
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patent investors innovation entrepreneurship Web 2.0 companies Guy Kawasaki

“Margaret” Goes to Forrester

by: David Armano

Well, today I got to attend the Forrester “Humanizing The Digital Experience” event.  Actually, Margaret—one of my colleagues couldn't make it today, so I went in her place.  That’s right, I was the guy with the dark hair, rectangle specs and “Margaret” on my name tag.  Yeah, I got a few looks.  Well, only in the morning—the kind folks at Forrester reprinted a nametag for me.

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Comments (0) • Posted on on 25 October, 2006 - 11:41
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This blog reflects the personal opinions of individual contributors and does not represent the views of Futurelab, Futurelab's clients, or the contributors' respective employers or clients.

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