Monthly Blogs Archive

A Bluffers Guide To Social Media

by: Karl Long

Antony Mayfield, head of content and social media at Spannerworks (which appears to be a SEO company) writes an interesting article for BrandRepublic.com where he lays out a high level summary of what social media might mean to businesses and brands.

Continue reading »

Comments (1)Posted on on 30 September, 2006 - 14:36
Share this

The Eight Truths of Real Innovators

by: Alain Thys

There's lot's of talk about innovations these days, yet when you look at the stats, 90% of innovation projects never make it.  That's why I thought having a go at  coming up with "eight truths for real innovators".  There's probably more and you may not agree with all, yet as usual, I'm happy to learn.

Truth #1: Stop equating innovation to R&D.

Continue reading »

Comments (5)Posted on on 29 September, 2006 - 23:20
Share this

Biofuels: A Long Detour on the Road to Sustainability?

by: Michael Hoexter

I have watched the development of the biofuels debate from something of a remove but also with a generally positive, well-wishing attitude towards the use of renewable biofuels to substitute for the use of fossil fuel energy. What is not to like about a solution to our energy woes that involves helping farmers and growing green plants?

Continue reading »

Comments (0)Posted on on 28 September, 2006 - 15:27
Share this

The Innovation Game Has Changed, BCG’s Andrew Says

by: Yann Gourvennec

In a Chicago Business article BCG’s head of global innovation practice James Andrew is putting his trotters in the trough: Innovation is no longer an option, he tells journalist Samantha Stainburn.

Continue reading »

Comments (0)Posted on on 28 September, 2006 - 15:10
Share this

That’s It – Only Fizzy Mineral Water – Dispose of the Bottle Opener

by: Dick Stroud 

"Society is fixated on the alcohol problems caused by young people who binge drink in public, or the small number of alcoholics who are literally drinking themselves to death," says the director of the Institute of Alcohol Studies.

Continue reading »

Comments (0)Posted on on 27 September, 2006 - 15:17
Share this

Great Marketing Inspires People to Make Their Own Brand Stories

by: Lynette Webb

It's Friday afternoon so here's something suitably philosophical. I
think it's always been true to an extent, but is even more so today
given the broader opportunities for interaction, and the shift in
people's attitudes about what is 'normal' to expect.

Continue reading »

Comments (0)Posted on on 26 September, 2006 - 23:48
Share this

This blog reflects the personal opinions of individual contributors and does not represent the views of Futurelab, Futurelab's clients, or the contributors' respective employers or clients.

Subscribe



Follow us on