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I take laptop to bed to rest and be connected

by: Lynette Webb

Go On ... Click the Teddy Bear !

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Comments (0) • Posted on on 31 August, 2006 - 14:55
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Lynette Webb customer experiences digital living

Is Your Brand 'BlogSafe' ?

by: Alain Thys

What would you do if someone (say a known blogger) picks up your advertising campaign because he thinks you've done a good job, puts it on YouTube and spreads your message to his audience ? Would you send him a box of chocolates or a letter from your lawyers ?

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Comments (0) • Posted on on 31 August, 2006 - 14:45
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Internet policy consumer engagement co-creation consumer generated media brands blogging Alain Thys Lyle Bailie International

Advertising 2.0 or just Advertising 101?

by: David Polinchock

I've been taking this week to catch up on lots of blog reading and I've decided just to tackle all of the questions I've come up with. I'll let you decide the answers!  Despite of of the hype, hoopla and congratulatory backslapping about all of the cool stuff we're doing, aren't we just promoting new tactics for the same old thing? Is this Advertising 2.0 or just Advertising 101?

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Comments (1) • Posted on on 31 August, 2006 - 14:43
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on-demand media advertising David Polinchock communities online media consumer engagement strategy online

Amazon.com: Mavericks at Work: Why the Most Original Minds in Business Win: Books: William C. Taylor, Polly G. LaBarre

by: David Polinchock

I received an advance copy of Mavericks at Work, which will be available in October, and I've been enjoying the read. But I came across a quote today that I just had to post:

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Comments (0) • Posted on on 30 August, 2006 - 21:08
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retail marketing David Polinchock value innovation retail formats design customer experiences

What's In a Product Name?

by: John Caddell

This story about restaurant names from National Public Radio this past Sunday got me to thinking about product names. Specifically, the following question:

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Comments (1) • Posted on on 30 August, 2006 - 14:34
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marketing strategy branding products John Caddell

fMRI Studies of Anti-Smoking PSAs

by: Roger Dooley

Just about all of the fMRI studies we’ve seen or heard about are for commercial advertisers, but it looks like the neuromarketing bug has bitten the smoking cessation crowd. Researchers at the University of Pennsylvania have conducted a pilot study of brain activity in subjects viewing anti-smoking PSAs:

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Comments (0) • Posted on on 30 August, 2006 - 08:38
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neuroscience research fMRI Roger Dooley

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This blog reflects the personal opinions of individual contributors and does not represent the views of Futurelab, Futurelab's clients, or the contributors' respective employers or clients.

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