Monthly Blogs Archive

Eco-Destination Brands

by: David Wigder

"Your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors.” — from Small Business Encyclopedia, Entrepreneur.com

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Comments (0)Posted on on 30 June, 2006 - 16:55
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Creative Engineers

by: David Armano

A recent article in BusinessWeek talks creativity and says this:

“much of the hoopla over creativity is a crock. Why? Because we are already up to our eyeballs in it."

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Comments (0)Posted on on 30 June, 2006 - 15:56
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Social Networking Essays

by: Guy Kawasaki

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Here are three interesting essays about how social networks work. Highly relevant reading for anyone in a social networking company—or investing in one.

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Comments (0)Posted on on 30 June, 2006 - 14:08
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Book Review: Neuromarketing - Selling to the Old Brain for Instant Success

by: Roger Dooley

We’ve had this site up for too long without reviewing the one English-language book with Neuromarketing in its title: Neuromarketing - Selling to the Old Brain for Instant Success by Patrick Renvoise and Christophe Morin. The book also features a provocative backup subtitle on its front cover, Is there a ‘Buy Button’ Inside the Brain?

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Comments (0)Posted on on 30 June, 2006 - 12:50
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The Futurelab 100 Online Brands

If history can be our guide, in about a month Business Week and Interbrand will publish their 2006 hitparade of the most valuable brands in the world.  For us this seemed to be the perfect occasion to take last year's list and look at the online relevance of these brands.

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Comments (4)Posted on on 27 June, 2006 - 23:40
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Service Notice: Out for a few days

We hope you don't mind too much, yet we're taking a short break in Spain, so we won't be able to update the blog until next Tuesday.  Nevertheless, we hope you'll consider the Futurelab 100 we just put on food for thought.  Hasta la vista !

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Comments (0)Posted on on 27 June, 2006 - 19:42
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This blog reflects the personal opinions of individual contributors and does not represent the views of Futurelab, Futurelab's clients, or the contributors' respective employers or clients.

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