Something of a personal milestone achieved today - my first academic paper is published, in the Journal of Product and Brand Management, co-authored with Professor Simon Knox at Cranfield.
Marketers have more options in today’s increasingly multilingual society - a variety of electronic and print media can address groups of consumers in different languages.
Baumgartner, the founder of the jpb.com group of companies and the developer of the Jenni idea campaign management software is posting a whitepaper on his website describing how you can set up an innovation strategy for your corporate organisation.
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