By popular demand, here are the top ten lies of marketers. Actually, it was too hard to stop at ten, so this list is a dirty dozen. As my mother used to say, "How can you tell if a marketer is lying? His lips are moving."
A few months ago, we mentioned “mirror neurons“, which fire when a subject watches another subject perform an action. If the subject has performed the action before himself, these neurons will duplicate, or “mirror” the, action in the subject’s brain.
Terry Heaton at the Digital Journalist argues that the world of fragmented media doesn't spell death to advertising but calls for a different model. Instead of launching massive campaigns that exceedingly look like Napoleon's march to Russia, he urges marketers to create what he calls "advertising pieces."
After a several month hiatus, I would like to return to my top-ten lies series. So far, I've covered entrepreneurs and VCs. Today's topic is the top ten lies of engineers.
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