A few weeks agoI was presenting an approach to management that was at its core a “scientific” approach; not in the narrow Frederick Taylor sense of time and motion studies, but in the more knowledge-worker-friendly notions taking information about the business, and the market, and turning it into value as fast and efficiently as possible.
Many conversations about interactive products and services come to the point of asking the question “but what if everyone uses that”, ususally reffering to the “free” aspect of a service, or the general priceing, or features etc.
Google - We could give away 1 gig of web space, eeek, but what if everyone uses that? We’ll go out of business
As our “neuromarketing guy”, Roger Dooley will be posting regularly about the use of brain science in the fields of marketing & sales. You can already find quite some of his musings under the category tabs “neuromarketing” and “singularity” (or simply search for Dooley in the search box). We hope you’ll find his view from the cutting edge as fascinating as we do.