A nice little article from the “Association of Computing Machinery” proposes features don’t matter any more and pro-ports “welcome to the age of user experience.”
Following my talk at LIFT06, I have been thinking a lot about how to build up a simplified logic for explaining co-creation, as distinct from open-source product innovation (von Hippel etc).
I talk about this example in our presentations about the power of the consumer in being vocal about the experiences they're having, rather then just passively accepting them as they have in the past. I gotta' tell you, you should read through the whole story -- if it's all true, it is pretty scary!
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