All the products in Flowmarket are reflections of what we need rather than what we can actually get. Behind the label of the products there is nothing - the minimalistic bottles, cartons and boxes are empty.
by: Ilya Vedrashko MediaPost talks to Dale Herigstad on the future of media design. Herigstad is the creative director and cofounder of Schematic, a company that designs media interfaces, and a research fellow at Ball State Uni's Center for Media Design.
Timberland, the often-maverick maker of footwear and apparel, last week unveiled a self-described "nutritional label" it plans to put on all of its shoeboxes in the coming year.
For a publishing project at one of my clients I've currently been given the joyous task of rereading all the marketing classics. While this is fun at first, I can assure you that after the combined works of Kotler and his colleagues you're craving for some War & Peace as light reading.
In the late 90’s when I was working with an Internet Consultancy a pretty significant buzzword was “disintermediation”, in other words, cutting out the middleman. Travel agents would be replaced by travelocity and orbitz, and car salesmen would be replaced by cars.com or edmunds.com and the like.
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