Monthly blogs archive

When Media Becomes Culture: Rethinking Copyright Issues

After listening to representatives from the RIAA and EFF speak past each other, i found myself frustrated at how to push the debate further.

Comments (0) • Posted on on 29 September, 2005 - 20:32

communication copyright danah boyd identity music social media mainstream culture control culture sharing

Interpublic Chief Talks Media & Audience Fragmentation

by: Josh Hawkins

At Adweek's MIXX Conference and Expo, Mark Rosenthal, chairman/CEO of Interpublic Group of Companies Inc.'s media business, described what he believes are the key trends that will radically impact advertising and agencies over the next few years (via DMnews):

Comments (0) • Posted on on 29 September, 2005 - 17:21

consumer control media fragmentation advertising media consumption Josh Hawkins

Mainstream-ification and Podcasting

by: danah boyd

This week, i went to Duke to participate in the Podcasting Symposium. It was a great opportunity to talk to folks dealing with podcasting from different roles - podcasters, lawyers, scholars, businesspeople, etc. I participated on the Identity and Performance panel; here's a synopsis of what i said.

Comments (0) • Posted on on 28 September, 2005 - 20:38

iTunes podcasts on-demand media danah boyd niche community mainstream blogging

Consumer Generated Media / Word of Mouth Marketing 50 Percent More Likely to Influence Purchasing Decisions Than Television & Radio Advertising

by: Josh Hawkins

Comments (0) • Posted on on 27 September, 2005 - 17:26

advertising co-creation Josh Hawkins consumer generated media word of mouth

Oreos, Orangutans and Unintended Consequences

One of the realities of the world of environmentalism is how much everything is interconnected. You tug on one thread of one ecosystem and another thread unravels.

It’s a classic problem that government agencies have in creating good environmental policy and law: protect the spotted owl but imperil loggers’ jobs; promote economic development in impoverished areas but further stress the local water supply; allow local residents to build nice homes on barrier islands, and reduce hurricane protection for millions.

Comments (1) • Posted on on 26 September, 2005 - 10:21

CSR ecosystems green innovation Joel Makower sustainability

Kernels of Hope for Bioplastics

by: Joel Makower

There’s some encouraging news for polylactic acid, the promising but beleaguered corn-based polymer intended to replace conventional petroleum-based plastics and help usher in a new era of biobased products.

Comments (1) • Posted on on 25 September, 2005 - 15:18

biotech Joel Makower innovation entrepreneurship green

Hollywood Preparing for the 'Big Shift'?

by: Alain Thys

"We are going to see market segmentation done on biological, neurological and evolutionary-psychological bases". You'd expect this type of words in a magazine for future-gazers, yet actually this was written in The Hollywood Reporter on Sept 13.

Comments (0) • Posted on on 22 September, 2005 - 09:03

Alain Thys media neuromarketing

Earth to Kids: Create Your Future

by: Joel Makower

I’m not a big fan of most environmental Web sites, books, and other educational materials aimed at kids. I’m not talking about science education, or lessons about the birds and the trees. I’m referring to materials that try to foment action: to get kids to care, and act, on environmental issues in their everyday lives.

Comments (0) • Posted on on 20 September, 2005 - 10:25

online green Joel Makower young

You're kidding me!?

by: Sebastian Campion

"You're kidding me?!" is a wireless voice-based service that helps users simulate a mobile phone conversation. The automatic service is designed to assist people at conferences, gallery openings and other places where being socially disconnected is no fun.

You're kidding me

Comments (0) • Posted on on 19 September, 2005 - 12:08

customer insights innovation mobile Sebastian Campion

Green Marketing: Lessons from the Leaders

by: Joel Makower

I’ve been tracking the opinion polls on green marketing for nearly two decades now, and I’ll admit to several Groundhog Day moments: the same polls revealing pretty much the same optimistic data over and over and over.

Comments (0) • Posted on on 18 September, 2005 - 16:46

green marketing research sustainability CSR durability efficiency Electrolux Philips Toyota Joel Makower customer insights innovation

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This blog reflects the personal opinions of individual contributors and does not represent the views of Futurelab, Futurelab's clients, or the contributors' respective employers or clients.

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