by: Alain Thys
In Soho (NY) two icons of contemporary cool can be found at less than 2 minutes walking distance from each other. As I happened to be in the neighbourhood and had an hour to spare, I decided to visit both.
While I'm a die-hard Prada fan from both a design as a branding perspective, I have to say that in spite of the millions they had world-class architect Rem Koolhaas spend on their flagship, it disappointed.
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