Saatchi & Saatchi Chief Predicts Opt-In Future for TV Advertising

by: Josh Hawkins

CNN reports an interview with Saatchi & Saatchi UK chairman and CEO Lee Daley. In a fragmented and on-demand media world, Daley sees self-selected advertising experiences as future of TV advertising.

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Comments (0) • Posted on on 27 August, 2005 - 17:37

MediaPost Publications - Study Finds Ads More Persuasive Than Product Placement

by: David Polinchock

Interesting research on product placement and its value as an advertising tool. Funny thing is, when it's done right, you really shouldn't notice product placement. When it's done to be noticed, it's usually not believable at all. People know it's just a marketing ploy and it doesn't seem to ring true. Any reader comments?

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Comments (0) • Posted on on 22 August, 2005 - 11:40

The Two Ts of Successful Word-of-Mouth Marketing

by: Josh Hawkins

What are the key ingredients of a successful word-of-mouth marketing campaign? Targeting and Trust. In today's fragmented and on-demand media environment, niche targeting and referrals are becoming increasingly important. But too often marketers rest of entertainment, or shock, to generate buzz and viral promotion. While these tactics generate impressions, they rarely provide a measurable lift in sales.

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Comments (0) • Posted on on 19 August, 2005 - 17:43

New York Wrap: Prada vs. Apple

by: Alain Thys

In Soho (NY) two icons of contemporary cool can be found at less than 2 minutes walking distance from each other.  As I happened to be in the neighbourhood and had an hour to spare, I decided to visit both.

While I'm a die-hard Prada fan from both a design as a branding perspective, I have to say that in spite of the millions they had world-class architect Rem Koolhaas spend on their flagship, it disappointed.

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Comments (0) • Posted on on 15 August, 2005 - 14:57