Frost & Sullivan just published a report indicating that the North American market for digital signage advertising has grown from $73.6 million in 2003 to $102.5 million in 2004, which is touted as a whopping 40% increase in only one year.
In stead of prosecuting illegal downloaders, music companies in fact should be celebrating them as their dearest customers. That, at least, is the conclusion of a British research by market watcher The Leading Question.
As Steve Rubel points out, "it was only a matter of time." A new group has emerged to pitch "documentary advertising." CoBRANDiT officially launched today as "the world's first open-source documentary ad agency."
Found this on my IXDG newsgroup and thought that it was a very interesting, online experiment. The idea is to eliminate clicking from a web site. After the first page, you don't navigate by clicking -- kinda' challenging not to click to view content!
I had a very interesting debate last night with the CEO of the Greater China chapter of the American Management Association on the cultural differences between Chinese and Europeans and how this applies to executives who want to do business here.