Monthly Blogs Archive

PWC Announces Bright Future for Entertainment and Media Industry

by: Alain Thys

Media and entertainment is already one of the biggest industries on the planet, and by the looks of it, it's getting even bigger. 7.3 percent per year to be exact, and that until 2009. This is at least the take of Price Waterhouse Coopers (PWC) who just released their Global Entertainment & Media Outlook 2005-2009, in which the billion dollar growth figures fly around like the dot-com days were back again.

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Comments (0) • Posted on on 27 June, 2005 - 15:05
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media consumption Alain Thys

Pheromones Proven to Influence Purchase Intent

by: Alain Thys

While I've been hearing about sensory marketing since the 80s, the number of research reports actually confirming that it works have remained very limited. I was therefore pleasantly surprised to read in the New Scientist that researchers from the universities of Ulster and Vienna have been able to connect the impact of using pheromones on products on "purchase intent".

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Comments (0) • Posted on on 26 June, 2005 - 14:47
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Mobile Phones Take Over Snapshot Market

by: Alain Thys

Tony Henning's, managing editor of the Future Image Mobile Imaging Report, estimates that more than 300 million camera-phones will be sold during 2005, compared to about 85 million digital cameras.

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Comments (0) • Posted on on 26 June, 2005 - 14:15
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Bestbuy is Telling People Not to Buy in Their Stores

by: Alain Thys

Bestbuy in the US has taken a quite novel approach to multi-channel marketing. In this they follow the adage that if you want your customers - and staff - to display a certain behaviour, you need to incentivize them.

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Comments (0) • Posted on on 23 June, 2005 - 13:28
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Alain Thys retail marketing

Advertisers Throw Big Money at Disappearing Eyeballs

by: Josh Hawkins

USA Today has a good article that provides an ominous backdrop to this week's Cannes Lions International Advertising Festival.

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Comments (0) • Posted on on 22 June, 2005 - 17:55
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Europe's Ecological Footprint

by: Joel Makower

How many Earths does it take to feed a continent?

A new report shows that Europe uses 20% of the biosphere's services to serve 7% of the world's population -- a resource demand that has risen nearly 70% since 1961.

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Comments (0) • Posted on on 19 June, 2005 - 11:12
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ecological footprint green Joel Makower research resources management

Watch Your Back: Five Criteria for a Competitive Threat Benchmark

by: Joseph Mann

I think you can never have too many tools for keeping an eye on the competition. One benchmarking tool I developed to do this I like to call the “Competitive Threat Index” and with it you can plug in values based on certain criteria and then charting them to provide a quick visual overview of whom you need to be watching at any given time.

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Comments (0) • Posted on on 10 June, 2005 - 20:40
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Cash-Strapped Airlines Try In-Flight Advertising

by: David Polinchock

And we wonder why people hate us advertising folks!

On a recent Alaska Airlines flight, passengers were told to remain buckled and seated for the last 30 minutes before landing at Reagan National Airport. It was a standard security measure for flights heading into restricted airspace over Washington.

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Comments (1) • Posted on on 10 June, 2005 - 09:52
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Epicenter Reconfigures the 'Mall' Concept

by: Alain Thys

Luxury Mall Developer Gordon Group is definitely credited by pushing the edges of mall retailing, with the development of its new Epicenters which it plans to open in Columbus Ohio, near the end of 2006.

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Comments (0) • Posted on on 9 June, 2005 - 13:23
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30-49 Year Olds Drive New Media Consumption

by: Alain Thys

If you thought new media and technology trends was for the kids, think again.  A recent study by Pleon has revealed that more than 90% of European internet users of all ages also sport at least one other multi-media device.  54% have two and 35% own three or more.

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Comments (0) • Posted on on 9 June, 2005 - 13:11
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This blog reflects the personal opinions of individual contributors and does not represent the views of Futurelab, Futurelab's clients, or the contributors' respective employers or clients.

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