by: Alain Thys
There is a statistic which claims that 80% of the sales promotions never turn a profit for the brand that initiates them. Yet while statistics always remain a little abstract, today I saw a beautiful case on exactly why that is.
When exiting the airconditioned Carrefour into a 32°Celcius blazing sun, I was greeted by a few friendly looking promo-boys and girls who offered me a free new softdrink to drink on my way to the car.
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