Monthly blogs archive

Rhodes Wrap: SQ - Managerial Wisdom from the East

Travelling the globe on behalf of her employer, Ana Tavis, the Global Head of Talent Management at Nokia, does have stories which few dinner companions I ever met can rival. My favourite of last night is one of the gems she picked up in India, when visiting Nokia's partner company WIPRO.

Comments (0) • Posted on on 30 April, 2005 - 14:38

Alain Thys human resources

US 18-34 Year Olds are Rapidly Changing Their News Consumptions Patterns

by: Alain Thys

If you ever needed any more convincing that the nature of media-consumption is changing, have a look at the research findings of Abandoning the News by the Carnegie Corporation (note: the juicy bits start from Slide 15 onwards).

Comments (0) • Posted on on 26 April, 2005 - 13:40

media consumption Alain Thys

Deloitte Study Hints at Benefits of Media Fragmentation

by: Josh Hawkins

In a study released on April 20 (click here for PDF), Deloitte reports that while the increasingly fragmented media environment signals big trouble for mass media television market, it also provides new opportunities for content providers and marketers who learn to leverage new formats and devices. Deloitte's Tony Kern explains:

Comments (0) • Posted on on 22 April, 2005 - 18:03

media consumption strategy Josh Hawkins

Are You Ready to Launch Your Own TV Station?

by: Alain Thys

Just when you thought you were up to scratch by having a website that worked, it turns out you may need to launch your own BrandTV station sooner rather than later.

In the last few weeks Yahoo, Google and Microsoft have launched their services making it easier to find, up- and download video. Unlike the old days they're not out to demonstrate their technological prowess, yet because video is getting big on the web.

Comments (0) • Posted on on 22 April, 2005 - 14:56

customer insights TV Alain Thys

Senior Marketing Execs Spend only 2% of Their Time on Their Largest Budget Line

by: Alain Thys

I finally got round to reading an article by Stephen White, a friend of mine who runs EMM, one of the world's leading media management and effectiveness consultancies.

Comments (2) • Posted on on 20 April, 2005 - 14:56

CMO budget Alain Thys media marketing advertising

Should Marketeers Start Marketing Themselves?

According to a recent McKinsey research, marketeers are facing an ever growing credibility gap at the CEO level. The global consultancy interviewed 30 European CEOs and chief marketing officers to get their opinion on marketeers.

Comments (0) • Posted on on 17 April, 2005 - 13:19

#changemarketing Alain Thys CEO CMO marketers

Voicevertising

by: Sebastian Campion

Inspired by the recent bodyadvertising craze (the concept of auctioning advertising space on your body to the highest bidder) Floyd Hayes - a Brooklyn resident - came up with a new ad-dimension called 'voicevertising'.

Floyd Hayes put his voice up for sale on eBay, promising to shout out a brand name as loud as possible every fifteen minutes for an entire week, no matter what location or situation.

Comments (0) • Posted on on 17 April, 2005 - 12:11

advertising Sebastian Campion

Stakeholders and Shareholders: The Rites of Spring

by: Joel Makower

The advent of Earth Day fills my virtual and real mailboxes with press releases, P.R. campaigns, and other efforts by companies to somehow associate themselves with things environmental.

Comments (0) • Posted on on 17 April, 2005 - 11:24

strategy shareholders green CSR sustainability Joel Makower transparency

How to Grow an Orangina Bottle

by: Sebastian Campion

Debbie Mollenhagen is the winner of the 'NanoWorld2020 Imagination Contest' that encouraged students to picture the social impact of nanotechnology in the not-so-distant future of 2020.

Comments (0) • Posted on on 10 April, 2005 - 12:31

Sebastian Campion design nanotech

Energy Management and Shareholder Value

by: Joel Makower

In the wake of growing concern in the corporate set about energy prices, climate change, and shareholder activism, my GreenBiz.com team this week will publish a timely briefing paper: Energy Management and Shareholder Value.

Comments (0) • Posted on on 10 April, 2005 - 10:55

strategy GreenBiz Joel Makower sustainability energy management intangibles CSR green

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This blog reflects the personal opinions of individual contributors and does not represent the views of Futurelab, Futurelab's clients, or the contributors' respective employers or clients.

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