Monthly Blogs Archive

The Yes Men Movie

by: Sebastian Campion

TheYesMen.jpg

This movie directed by Dan Olman follows the anti-corporate activist-pranksters called The Yes Men as they impersonate World Trade Organization spokesmen on TV and at business conferences around the world.

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Comments (0) • Posted on on 30 November, 2004 - 12:23
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social responsibility cinema Sebastian Campion

Exxon Secrets

by: Sebastian Campion

Exxon Secrets is a website by Josh On and Amy Balkin commissioned by Greenpeace.

exxonsecrets.jpg

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Comments (1) • Posted on on 21 November, 2004 - 12:27
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environment social responsibility Sebastian Campion Greenpeace

Brand as Ecosystem

 by: Jennifer Rice

Business has gone through so many fads: TQM, push marketing, viral marketing, CRM… now we’re all about customer centricity: if we can make the customer central to the organization, well, that’s the key to success. Yes, I confess that I’ve been on that bandwagon myself, so what I’m about to say may shock you:

Stop focusing on the customer.

Stop focusing on your product.

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Comments (0) • Posted on on 16 November, 2004 - 18:39
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Jennifer Rice complexity the big picture branding connection

The Economics of Consumer Attention

by: David Jennings

Here's the beginning of an article I've written for the current issue of Five Eight — for the full article, please subscribe to Five Eight monthly.

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Comments (0) • Posted on on 11 November, 2004 - 15:11
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David Jennings MySpace customer insights music media sources Five Eight BBC social media

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