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How-To's of Branding

by: Jennifer Rice

Jim Berkowitz of CRM Mastery asked the following questions about branding in a recent post entitled Brand Messages: Fact or Fiction?:

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Comments (0) • Posted on on 20 January, 2004 - 11:37
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Buyer-centric no more

by: Jennifer Rice

With his recent comment to my Semantics post, Damon B. resurrected the customer-centric versus buyer-centric debate:

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Comments (0) • Posted on on 18 January, 2004 - 18:59
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Marketing Role, Part 3

by: Jennifer Rice

Thanks to Paul at BrandAutopsy for the following comment to my post on the role of marketing:

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Comments (0) • Posted on on 15 January, 2004 - 12:00
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New Role of Marketing, Cont'd

by: Jennifer Rice

Thanks to David Foster at PhotonCourier for his comment on my recent post on the new role of marketing. He says,

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Comments (0) • Posted on on 14 January, 2004 - 11:53
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Blogging and the Singularity

by: Jennifer Rice

This is a bit off my normal subject matter, but it's something I've been thinking about lately.

Since I started blogging, I'm starting to feel like a neuron in a vast brain; my thought processes are improving and speeding up with every new connection that's formed. Yet I just started my weblog a month ago; where will I be in one year from now? Ten years from now? And just where is this whole blog thing going, anyway?

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Comments (0) • Posted on on 4 January, 2004 - 12:19
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