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Monthly Blogs Archive

Marketers: Stop the Madness!

by: Jennifer Rice

To expand on Chris Lawer's thought on plentitude in modern society, here's an exerpt from today's Reveries called "Curbed Choices" that discusses the customer trend of "Enough already!"

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Comments (0) • Posted on on 30 December, 2003 - 10:31
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marketing customer centric innovation customer insights Jennifer Rice

Engaging Employees

by: Jennifer Rice

John Moore at OurHouse posts an article on lack of employee motivation. A Gallup poll found that 80% of British workers lack any real commitment to their jobs, and there have been similar findings in the US. John comments:

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Comments (0) • Posted on on 29 December, 2003 - 11:24
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Jennifer Rice employees motivation employees engagement internal branding HR John Moore

When is Enough About Enough Enough?

by: Chris Lawer

I have now started reading Culture Jam by Kalle Lasn, of Adbusters fame. As is customary of someone like myself with a muddled and cluttered "mental environment" as Lasn describes it, I have only managed to get about 20 pages done in the past few days. Nevertheless this is riveting stuff, and I only wish I had discovered it earlier...

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Comments (0) • Posted on on 16 December, 2003 - 11:14
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Chris Lawer books Kalle Lasn customer insights consumer binge

Semantics, Semantics...

by: Jennifer Rice

I asked Chris Lawer about the difference between customer-centricity and buyer-centricity. Just semantics? Here's his answer:

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Comments (0) • Posted on on 12 December, 2003 - 19:08
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Chris Lawer Jennifer Rice reverse marketing support economy buyer-centricity customer-centricity

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This blog reflects the personal opinions of individual contributors and does not represent the views of Futurelab, Futurelab's clients, or the contributors' respective employers or clients.

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