Marketing & Strategy Innovation

Elaborating on Agile Learning

I resist requests to pin down Agile Learning with a tight definition. I see it as a family of approaches, and when you've seen a few of these approaches perhaps you start to detect the family resemblances, and spot more distant relatives. Sure, the approaches share some things in common. The main thing, I think, is that they offer a response to the unprecedented circumstances we find ourselves in now, characterised by enormous richness of learning resources and tools, combined with harsh austerity in financial (and thus human) resources. I also happen to think that a degree of self-organising by learners is a promising path to take.

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Comments (0)Posted on on 2 September, 2010 - 23:27
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Chief Listening Officer???

As reported in Marketing: How 'Chief Listeners' Track Brand Mentions - Advertising Age, Kodak & Dell have both hired Chief Listening Officers to help them listen to what people are saying about them.

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Comments (0)Posted on on 2 September, 2010 - 22:51
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Really, You Do Control the Message

Earlier today, Giuseppe Pacheco Tweeted "You No Longer Control Your Company’s Brand" with a link to You No Longer Control Your Company's Brand | Spin Sucks. BTW, I responded to Giuseppe right away with a link to one of my earlier posts about this topic and I follow him, so I usually like his links.

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Comments (0)Posted on on 1 September, 2010 - 23:49
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Accenture’s Report: High Performance in Insurance with Social Media.

Guest Post by: Tim Fowler

As I have a keen interest in social media for financial services I’ve been looking at the Accenture’s paper on “Achieving high performance in insurance through social media”.

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Comments (0)Posted on on 1 September, 2010 - 23:01
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What Color Makes the Most Green?

Could wearing a particular color influence the results obtained by a salesperson? If that salesperson is selling to a buyer of the opposite gender, the answer may be, “Yes!”

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Comments (0)Posted on on 1 September, 2010 - 22:01
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#ChangeMarketing: Shift Perspectives #2 Is Out

Changing  the face of marketing is something that takes vision and persistence. With the publication of Shift Perspectives #2, Bogdan Meica & Stefan Moghina are proving once again to have both.

This time focusing on the topic of innovation, our two Romanian friends have brought together the likes of Seth Godin, Mitch Joel, Gerald Nanninga and many of the people you find on this blog in one publication that is sure to make you think.

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Comments (0)Posted on on 31 August, 2010 - 15:24
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Recent content

  • Chief Listening Officer??? via Marketing & Strategy Innovation Blog - As reported in Marketing: How 'Chief ... http://tinyurl.com/26tylvs
    5 hours ago
  • Elaborating on Agile Learning via Marketing & Strategy Innovation Blog - I resist requests to pin down ... http://tinyurl.com/23essbw
    5 hours 7 sec ago
  • Accenture’s Report: High Performance in Insurance with Social Media. via Marketing & Strategy Innovation ... http://tinyurl.com/23yxgp7
    1 day 7 hours ago
  • Really, You Do Control the Message via Marketing & Strategy Innovation Blog - Earlier today, Giuseppe ... http://tinyurl.com/28juzoh
    1 day 7 hours ago
  • The Science of Retweets http://bit.ly/bHIrD Written in 2009 but still interesting. I wonder if this gets retweeted ;-) @danzarrella
    1 day 13 hours ago

This blog reflects the personal opinions of individual contributors and does not represent the views of Futurelab, Futurelab's clients, or the contributors' respective employers or clients.

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