by Dick Stroud on 3 October, 2012 - 21:04
I am afraid to say that this marketing campaign has passed me by. What a brilliant idea.
The campaign from Dove to make "women feel beautiful" by providing the capability for them to create Ads and ensuring the outbid 'negative' ads on Facebook.
Creating 253 million media impressions in its first week is extraordinary.
What was running through my mind was the same campaign could be used for other 'negatives' like ageism.
Some really out of the box thinking to come up with the campaign.
Image via: flickr
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