Guest Post by: Maria Pergolino
The magnitude of the Internet’s size and scope can be overwhelming when determining how to incorporate the countless B2B marketing facts and strategies you can find on the Web.
Take a look at these 5 B2B marketing infographics that help breakdown the reams of information into memorable images and data you can use to boost your online marketing efforts:
1. The State Of B2B Social Media Marketing. This bird’s eye view from Mashable gives a glimpse into B2B marketing and social media, complete with B2B and B2C comparisons. The numbers show that although more B2B companies are using social media, B2C companies are more active.
The graphic also illustrates a 2010 Forrester Research study that found B2B investments in interactive media will explode in the next few years, with dollars spent specifically in social media growing from $11 million in 2009 to a projected $54 in 2014.
2. The Noob Guide To Online Marketing. This comprehensive infographic outlines a 24-week approach to eight different types of online marketing. Everything you need to know to research, create, launch and track successful online B2B marketing campaigns.
3. B2B Sales and Social Media. A view across the social media board covering such aspects as:
• A negative review can cost a company about 30 customers.
• The average visitor spends 66% more time online than a year ago.
• Social network sites are visited by 75% of global online viewers.
• How the most popular social media sites for generating B2B traffic compare.
4. History of Internet Search. From 1990 – 2010, this detailed analysis follows how search began and gives insight into the technical aspects and individuals who molded the process.
This historical portrait on search engine dynamics is helpful for any B2B marketers who incorporate SEO into their online marketing efforts.
5. Social Media in Business. How are the top Global Fortune 100 companies embracing and utilizing social media? Statistics such as: 60% of companies have Twitter accounts; 54% have Facebook fan pages; and 33% have corporate blogs, show the corporate giants are taking these digital channels seriously.
These illustrations of the Internet’s marketing capabilities make it obvious that B2B marketers need to incorporate online marketing into their digital mix. However, companies shouldn’t just jump in with both feet without first carefully choosing metrics to monitor and then using that data to fine-tune B2B social media campaigns.
Original Post: http://blog.marketo.com/blog/2011/03/5-b2b-marketing-infographics-2.html
This blog reflects the personal opinions of individual contributors and does not represent the views of Futurelab, Futurelab's clients, or the contributors' respective employers or clients.
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sai@dailyblogtools says:
01 Dec 2011, 18:45
very nice collection of useful resources.keep sharing :)
Glenn Friesen says:
31 Mar 2011, 23:13
Brilliant references. Thank you for the list! I've operated in both B2C and B2B (and C2B for that matter...) and can verify that these are "heuristically correct". B2B is definitely less into SMM compared to B2C, but that's mostly because, for B2B, the buying process is so different, and not yet proven to benefit from investment in social (excepting for unspecified "branding" benefits). I have a big feeling that will all change in the next 5 years, to coincide with the growth of an engagable B2B audience in Social.
Of course, it all depends how things are measured. If blogs are considered social, I'd guess that b2b is as active and engaged in SMM as b2c, right now. By comments pertain to what most people consider "social media" -- places like facebook.
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