Marketing & Strategy Innovation

Seven Reasons Why Quora Will Be Bigger than Foursquare

by David Armano on 8 January, 2011 - 17:19

I'm late to the party on Quora (hey, it's not when you use it but how well you use it). I'll do some more in-depth analysis later, but after a few days of active use I see tons of potential. Here's why:

1. People will always desire to build their profiles off what they know. Quora does this.

2. People want answers to their questions from friends, peers and those with expertise (Quora is building this)

3. People want digital services to work well across multiple platforms (Quora is off to a good start)

4. People like to show off what they know (check)

5. People feel satisfied when they know they've helped someone else. (double check)

6. People like when they can share across other social platforms (triple check)

7. People put value into systems which give value back.

I really did not want another network to feed. No way. I resisted. But this one while no replacement for Facebook or Twitter may have a future in the niche of sharing expertise, knowledge and a slightly new way of getting information. Or put it this way; we all got excited about the idea of checking in and earning badges, turns out that expertise and getting help could be more useful.

Image by: jeffmcneill

Original Post: http://darmano.typepad.com/logic_emotion/2011/01/five-reasons-quora-will-be-bigger-than-foursquare.html

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4 comments

Lucy @ VideoCharacter says:

13 Jan 2011, 04:27

So Quora is like Yahoo answers or wikianswers. Which among the same services would be the best?

Marshall Kirkpatrick says:

10 Jan 2011, 04:14

If Foursquare was smarter about adding value through things like knowledge sharing, I would argue that it will hold up fine with Quora. That's not the case though - I can't even see Google, News or Wikipedia entries about venues I check-in at on Foursquare. THe service assumes its users don't want to learn anything beyond "try the beefsteak it is nom nom." Quora is different, but I guess we'll see if the company's bet on people really being interested in sharing value and learning pays off long term.

Andrew Calvert says:

10 Jan 2011, 02:40

What is the rationale for "by invitation only"?

Peter Monbailleu says:

09 Jan 2011, 12:00

OK... Now... Can you invite your readers :-) ?

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