Marketing & Strategy Innovation

This Is the Perfect Moment for a Tweet

by Lynette Webb on 1 August, 2010 - 22:51

I was struck by the first paragraph in this article by Peggy Ornstein www.nytimes.com/2010/08/01/magazine/01wwln-lede-t.html

Here it is in full:

"On a recent lazy Saturday morning, my daughter and I lolled on a blanket in our front yard, snacking on apricots, listening to a download of E. B. White reading “The Trumpet of the Swan.” Her legs sprawled across mine; the grass tickled our ankles. It was the quintessential summer moment, and a year ago, I would have been fully present for it. But instead, a part of my consciousness had split off and was observing the scene from the outside: this was, I realized excitedly, the perfect opportunity for a tweet".

It’s a great illustration of the unintended - and not necessarily always welcome - consequences of embracing digital. Once you’ve developed an instinct for something, it’s hard to switch off.

Image via Flickr CC thanks to aptmetaphor www.flickr.com/photos/aptmetaphor/2473681347/

Image1: swisscan

Original Post: http://www.flickr.com/photos/lynetter/4845540295/

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