I value what Don Peppers and Martha Rogers write and as such I am making my way through their latest book (Extreme Trust) and using it to write a series of posts on matters that are touched upon by Don and Martha. In the first post I set out the bigger picture – why trust matters, what the challenge is and how transparency will force companies to become “trustable”.
The future of social communication is mobile, at least if you believe the latest round of evangelism coming from the technopunditry. I actually buy it, mostly, and I think the idea of being immersed in a web of background, insight and opinion at any given moment is kinda cool in a cyberpunk consensual hallucination sort of way.
I was shocked how hard it was preparing for PechaKucha Night. Even after seven iterations, I was still not done! Despite being a seasoned presenter, PechaKucha was a brand new experience and a challenge indeed.
The function and role of Product Management is increasingly becoming a really pivotal one in many digitally facing organisations. Having been aware of it's increasing popularity amongst media owner organisations, the growing importance of Product Management into a much broader spectrum of businesses and sectors became clear when I was researching organisational structures and resourcing for Digital Marketing on behalf of the smart folk at Econsultancy late last year. From the subsequent project on The Progression Of Agency Value that I also did for Econsultancy earlier this year, it's clear that there is also some fascinating take-outs here for agencies.
I enjoy reading what Don Peppers and Martha Rogers write. In fact their point of view spoke to me in such a way that it called me to join up and become a part of The Peppers & Rogers Group, for a while, back in 2000. Don and Martha have published a new book Extreme Trust. In this series of posts on trust I am going to share with you, comment upon and explore topics that are addressed by Don and Martha in their book.
An occasional hurdle you face in social media marketing is the ‘Facebook only’ approach.
Depending on their level of social media knowledge and their need to show the big number internally, you’ll sometimes get a directive from a marketer to focus on Facebook at the expense of other networks. After all, surely 900 million users can’t be wrong.
Extreme Trust: Can Honesty Be a Means of Competitive Advantage? (part 2): I value what Don Peppers and Martha Ro... http://t.co/iF8cUPT3
22 hours 15 min ago
Tell Me Something That Matters To Me: The future of social communication is mobile, at least if you believe the ... http://t.co/g6f3LLy8
1 day 17 hours ago
Presentation Skills I Learnt From Pecha Kucha: I was shocked how hard it was preparing for Pecha Kucha Night. Ev... http://t.co/ECqVsJMD
2 days 14 min ago
Extreme Trust: Can Honesty Be a Means of Competitive Advantage? (Part I): I enjoy reading what Don Peppers and M... http://t.co/37LViluO
2 days 23 hours ago
A Multi-Platform Social Media Strategy Increases Facebook Engagement by 50%+: An occasional hurdle you face in s... http://t.co/x6g1nJsh
3 days 4 min ago
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