Marketing & Strategy Innovation

(2/10) My Top 10 Tips for Implementing Social Media

by Yann Gourvennec on 4 February, 2010 - 23:35

continued from part one, this article will be published in 10 instalments

two: do not confuse comments for collaboration

Comments mean reaction, not action nor pro-action. On the contrary, collaboration is about working together (cum-laborare in Latin). And it is about working from the bottom up (Howard Rheingold talked about the guy in the basement). This includes encouraging people from the shopfloor to come forward and also letting clients talk to one another. Not all companies are prepared for this, and it may take a while before they are. Besides, if this is incompatible with your core strategy, check the following rule.

to be continued …

Original Post: http://visionarymarketing.wordpress.com/2010/02/04/210-my-top-10-tips-for-implementing-social-media/

Share/Save
collaboration social media Yann Gourvennec
 

No comments

Add your comment

The content of this field is kept private and will not be shown publicly.
Mollom CAPTCHA (play audio CAPTCHA)
Type the characters you see in the picture above; if you can't read them, submit the form and a new image will be generated.

Author

Yann Gourvennec

Click here to view more information about the author.
 

Related content

Recent content

  • What Canadians really do during commercial breaks http://bit.ly/aaa54P (via @himba)
    59 min 10 sec ago
  • 3D Commercials, Different Dynamics /Marketing & Strategy Innovation Blog/ - 3D entertainment has finally ... http://tinyurl.com/y942e8t
    1 day 9 hours ago
  • Twitter and Facebook Follow Foursquare – 2010 Is the Year of Location-based Social Media Tools /Marketing ... http://tinyurl.com/yav6z2v
    1 day 9 hours ago
  • How to Put Together a Corporate Social Media Policy in 5 Minutes /Marketing & Strategy Innovation Blog/ http://tinyurl.com/ye59ulj
    1 day 9 hours ago
  • Innovative Innovation /Marketing & Strategy Innovation Blog/ - Guest Post by: Denise Lee Yohn A few ... http://tinyurl.com/yj677j8
    2 days 14 hours ago

More tweets »

This blog reflects the personal opinions of individual contributors and does not represent the views of Futurelab, Futurelab's clients, or the contributors' respective employers or clients.

Subscribe

RSS



Follow us on

Archive