Marketing & Strategy Innovation

Avatar – 23 Minute Behind the Scenes Special, Great Demo of Augmented Reality

by Karl Long on 23 January, 2010 - 19:11

Everyone knew that Avatar was a technically advanced, but you will probably be surprised at the amazing fusion of performance and technology. The whole special is brilliant and if you liked the movie you will enjoy this a lot.

The real treat though was how James Cameron was using essentially an augmented reality camera to shoot the scenes, in other words he’s looking through a virtual camera in which he can see the combination of the real world actors inside the virtual world he has created. In many ways an advance on the old virtual reality helmets that were all the rage in the 80’s.

I think the fact we can all watch things like this on the internet weeks after a blockbuster has come out is a testament to the way the internet works, maybe also an indication that DVDs are going to have to raise the bar if they want to stay relevant.

Image source: xploitme

Original Post: http://experiencecurve.com/archives/avatar-23-minute-behind-the-scenes-special-great-demo-of-augmented-reality

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