5 Minutes with Bruce Nussbaum on the Evolution of Design Thinking

by Brian Ling (aka. The Design Translator) on 24 November, 2009 - 16:08

Our next little chat is with Bruce Nussbaum, former editor at Business Week, advocate of Design Thinking, and provocateur of both designers and businesses. I was curious to find out if he felt that design thinking had evolved in the 2 years since he started blogging (or talking) about it. Here’s the chat: 

I have to say, Bruce in person is completely different from his serious online persona. I really enjoyed our discussions on social media, embracing change, design ROI, and getting that damn free Wi-Fi to work!

Bruce was invited to the Icsid09 congress to interview the guest of honor: Singapore’s Minister of Finance Tharman Shanmugaratnam. It was a fantastic interview, and testament that design thinking can also be applied in a political context and in policy making. I do no justice repeating it here and encourage you to check out Bruce’s transcript of the interview at his Business Week design blog.

For more information on the Icsid Design Congress 2009 check out the official website.

Original Post: http://www.designsojourn.com/5-minutes-with-bruce-nussbaum-on-the-evolution-of-design-thinking/