Designing The Social Business

by David Armano on 1 October, 2009 - 19:10

I recently had a chance to sit down (virtually) with Bob Thompson of Customer Think. The result was a 30 minute podcast (listen here). We discussed some of the following topics and more:

• Social media as communications channel vs. paradigm shift
• Should a social business include collaboration within an organization (Enterprise 2.0) and outside (Social CRM)?
• Cultural changes required for an organization to develop a "hive-minded" mentalty
• What the CEO should do to help support a shift to a truly social business

If you have some time to spare, have a listen and let me know what you think. Is being socially calibrated a true paradigm shift or the latest evolution of communication? It's a worthy discussion and warrants some definition.

Original Post: http://darmano.typepad.com/logic_emotion/2009/09/socbiz.html