Marketing & Strategy Innovation

Essential Reading for Online Community Managers

A good friend of mine started a new job for the new year – working in social media for a UK charity. She asked me what reading I could recommend for somebody looking to learn more about online communities and how they can be launched and grown. There are a whole range of great books out there on how social media is used and the impact this is having on society (anything by Gladwell or Shirky would be a great starting point), but she was interested specifically in things that help managing and growing communities online.

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Comments (0) • Posted on on 7 January, 2010 - 17:40
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community building community management Matt Rhodes online communities web resources

Neuro-Menus and Restaurant Psychology

Restaurants are great test labs for testing neuromarketing techniques. It’s easy to change offerings, menus, and pricing, and one gets immediate feedback on what’s working and what’s not. One technique I’ve written about from a product standpoint but which is also used by restaurants is decoy pricing.

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Comments (0) • Posted on on 6 January, 2010 - 23:48
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buying pain neuromarketing price pricing restaurants Roger Dooley

The Emerging Crisis for Financial Brands

With government regulation coming next month, lenders are scrambling to find ways to make up the money they used to charge credit card customers. This comes on top of a year in which:

 

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Comments (0) • Posted on on 6 January, 2010 - 23:05
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banking crisis financial services Jonathan Salem Baskin

HCI (Human-Computer Interactions) Is Fast Evolving to Deal with Emerging Computing Paradigms. Today It Is a Little Cognitive Science and AI, a Lot of Anthropology and Social Psychology.

Industry (aerospace, telecom, Ddefence, automotive, consumer electronics, etc.) has developed a growing interest in Human-Computer Interaction, as powerful and numerous features do not ensure a successful product at all without a clear usage understanding by their target users. HCI (Human‐Computer Interaction) is a fascinating discipline; the field has its origin in the 80s primarily in computer science and cognitive psychology.

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Comments (0) • Posted on on 6 January, 2010 - 22:25
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computer science HCI Idris Mootee people

Nuts & Bolts: a Simple Collections Procedure

[Nuts & Bolts is a new category focusing on basic business practices for the entrepreneur or established business. Look for new Nuts & Bolts posts approximately weekly.]

I saw my brother-in-law over the holiday, and he mentioned a friend who had started a business selling duck calls. This friend was having trouble collecting from his retailer customers, with the result that he had outstanding receivables of $20,000. Did I have any advice as to how he could collect better?

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Comments (0) • Posted on on 5 January, 2010 - 22:51
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John Caddell small business entrepreneurship payment

Disruptive Innovations Always Look like Toys

One of the most misunderstood terms in the business world is disruptive technology. Too many companies -- and the marketers in charge of bringing these companies' innovations to market -- assume that "disruptive" connotes a highly-sophisticated, high-end product with cutting-edge technology that will appeal to early adopters.

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Comments (0) • Posted on on 5 January, 2010 - 22:05
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disruptive Dominic Basulto early adopters innovation new technologies

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