Marketing & Strategy Innovation

Marketing Messages Are Simply Another Bee in the Hive

Cynthia Kurtz starts off a recent blog post with a provocative statement: “Telling a story is not always the best way to tell a story.”

She continues:

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Comments (0) • Posted on on 11 November, 2009 - 22:47
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John Caddell marketing communication consumer control communication

Just How Badly Does Murdoch Need Google's Traffic?

The top story today was Rupert Murdoch sort of saying that News Corp might start using robots.txt on Google to prevent its stuff from being indexed. Or that's how it was interpreted on the internets anyway. Nevermind that he probably meant something different -- that News Corp will erect pay walls around its online content the way it now does with the Wall Street Journal: a headline and a paragraph of text for free, and everything else is paid.

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Comments (0) • Posted on on 11 November, 2009 - 22:31
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Google Ilya Vedrashko paid media print publishing Rupert Murdoch

You Get More from Almost Great Ideas

(NOTE: This essay draws on a chapter in my new book, Bright Lights & Dim Bulbs, which identifies nine radical branding and marketing insights for innovative business leaders to watch as we roll into 2010).

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Comments (0) • Posted on on 10 November, 2009 - 21:56
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branding campaigns ideas Jonathan Salem Baskin marketing success books Bright Lights & Dim Bulbs

Recession Forces Luxury Brands to Target the Wealthy

The first thing that popped up on “must blog” list is another item about luxury.

According to a Luxury Institute study, summarized by AdWeek, state-of-the-market series, 77% of high-end shoppers "agreed that luxury is less important in today's economy."

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Comments (0) • Posted on on 10 November, 2009 - 16:38
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affluents Dick Stroud luxury brands recession shopping behaviour wealth

Digital Trends for 2010

I've been playing around with a staggeringly impressive presentation tool called Prezi. Above, I've uploaded a brief look at some of the DIGITAL TRENDS that I see coming to the forefront in 2010 -- real-time marketing, augmented reality, new mega-content companies to replace mainstream media companies, and interesting cultural trends like the re-invention of bank branding in the aftermath of the worst financial crisis since the Great Depression.

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Comments (0) • Posted on on 10 November, 2009 - 15:52
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digital Dominic Basulto trends

Shift Perspectives. A Publication “Endorsed by Futurelab”.

These are exciting times. Sure, we have a recession, and there is the looming threat of inflation, unemployment and further value destruction. But all these clouds are also lined with opportunity. The opportunity to change the way we work. To set things right.

 

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Comments (0) • Posted on on 9 November, 2009 - 16:55
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Alain Thys innovation marketing marketing change strategy Futurelab

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  • Just How Badly Does Murdoch Need Google's Traffic? /Marketing & Strategy Innovation Blog/ - The top story ... http://tinyurl.com/yhrbqcm
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  • Marketing Messages Are Simply Another Bee in the Hive /Marketing & Strategy Innovation Blog/ - Cynthia ... http://tinyurl.com/ykd7trj
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  • You Get More from Almost Great Ideas /Marketing & Strategy Innovation Blog/ - (NOTE: This essay draws on a ... http://tinyurl.com/yjmrqnu
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This blog reflects the personal opinions of individual contributors and does not represent the views of Futurelab, Futurelab's clients, or the contributors' respective employers or clients.

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