Marketing & Strategy Innovation

Sports & Weather

If death and taxes are the two things on which we can depend in life overall, I'd like to suggest that the two media experiences we can always trust are sports and weather. Here's why:

Continue reading »

Comments (0) • Posted on on 18 December, 2009 - 19:41
Share/Save
Jonathan Salem Baskin media news truth

Don’t let them tell You that TV Is Going out of Fashion

The latest data on multi-country TV viewing figures doesn’t support the view that watching the box is going out of fashion. You can read the long, long , long report from OFCOM “The International Communications Market 2009” if you have a spare week.

Continue reading »

Comments (0) • Posted on on 18 December, 2009 - 19:33
Share/Save
Dick Stroud TV Europe media consumption Ofcom

You Are What You Choose

Book Review: You Are What You Choose – The Habits of Mind that REALLY Determine How We Make Decisions, by Scott de Marchi and James T. Hamilton

Based on the title and cover art, which shows a head stuffed with objects, I anticipated that You Are What You Choose would be chock full of decision-making insights based on neuroscience and behavioral research. Instead, de Marchi and Hamilton mostly talk about their TRAITS system for categorizing individuals and then predicting subsequent behavior.

Continue reading »

Comments (0) • Posted on on 17 December, 2009 - 22:37
Share/Save
Roger Dooley brain choices decision making books book review behaviour

Where Do the 65+ Go Online

The secret is out. Most of them go nowhere and the rest go to just about the same place as you and me.

According to the NielsenWire Online, in the US the 65+ still make up less than 10% of the active Internet universe, although in the last five years their number has increased by more than 55%. Interestingly, the increase of women online has outpaced the growth of men by 6%.

Continue reading »

Comments (0) • Posted on on 17 December, 2009 - 22:18
Share/Save
Dick Stroud grey online user behaviour Nielsen

MIT's Sixth Sense

This was one of the talks at TED earlier this year that got everyone talking about what the future of AR can look like.

This demo -- from Pattie Maes' lab at MIT, spearheaded by Pranav Mistry -- was the buzz of TED. It's a wearable device with a projector that paves the way for profound interaction with our environment. Imagine "Minority Report" and then some.

Continue reading »

Comments (0) • Posted on on 17 December, 2009 - 12:24
Share/Save
augmented reality David Polinchock MIT TED

Designing Web Sites for Ageing Cavemen

As usual, Jakob Nielsen's December Alertbox newsletter contains some thought proving stuff.

It is all about short-term memory and web usability. The central thesis is that the brain is not optimised for the abstract thinking and memorising data that web sites often demand.

Continue reading »

Comments (0) • Posted on on 16 December, 2009 - 23:48
Share/Save
Dick Stroud Jakob Nielsen workshops brain grey website design usability memory

Recent content

  • Don’t let them tell You that TV Is Going out of Fashion /Marketing & Strategy Innovation Blog/ http://tinyurl.com/yaosx7c
    2 hours 51 min ago
  • Sports & Weather /Marketing & Strategy Innovation Blog/ - If death and taxes are the two things on which we ... http://tinyurl.com/ydao3m9
    2 hours 51 min ago
  • You Are What You Choose /Marketing & Strategy Innovation Blog/ - Book Review: You Are What You Choose – ... http://tinyurl.com/y9e2u6k
    3 hours 23 min ago
  • Where Do the 65 Go Online /Marketing & Strategy Innovation Blog/ - The secret is out. Most of them go ... http://tinyurl.com/ydzubjm
    3 hours 51 min ago
  • @tomhimpe looks like we're finally getting somewhere with these things ...
    4 hours 56 min ago

More tweets »

This blog reflects the personal opinions of individual contributors and does not represent the views of Futurelab, Futurelab's clients, or the contributors' respective employers or clients.

Subscribe

RSS



Follow us on

Archive