Marketing & Strategy Innovation

"Do You See What I See?: Visibility of Practices through Social Media"

Knowing that I was going to speak at two different events within a week of one another to distinctly different audiences needing to hear a similar message, I decided to craft one talk for both Supernova and Le Web. This talk is one of my more serious talks, looking at problematic practices in social media and inviting the audience to do something about it. Fundamentally, it's a talk about visibility... about our ability to see what's happening in the world thanks to the Internet. And about our needs to ask ourselves what kind of world we want to live in.

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Comments (0) • Posted on on 13 December, 2009 - 21:18
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danah boyd social media transparency conferences

The Best Business Books of 2009

In the wake of the worst US economic catastrophe since the Great Depression, everybody realized this: Making money is harder than we thought. So, this year, books on innovation had special resonance. Luckily, there were some great ones out there. So many, in fact, that this year’s best-of list includes two “companion volumes”–other good books from this year that cover similar material from another perspective.

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Comments (0) • Posted on on 13 December, 2009 - 20:58
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John Caddell business books

Cap and Trade: An Unserious Policy Framework for Humanity’s Most Serious Challenge – Part 1

In a few days in Copenhagen, world leaders will debate and, we hope, agree upon aggressive targets for humanity’s greatest challenge to date: to avert devastating man-made climate change by transforming our economies’ use of energy and of land while maintaining and improving social welfare for the world’s peoples. We have in the past 250 years proceeded on a course of development which has used fossil energy to replace human and animal muscle power with mechanical energy. 

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Comments (0) • Posted on on 13 December, 2009 - 20:08
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Cap and Trade carbon climate change government policy Michael Hoexter

It Impacts the Brand

I had the opportunity to talk with WPP's MediaCom and some of its clients in NYC earlier this week at one of its "Fast Forward" events, and it was a really interesting conversation that changed my thinking.

My proposition to the group was absolute in the extreme; I asked them what these media experiences have in common?:

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Comments (0) • Posted on on 12 December, 2009 - 22:38
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Jonathan Salem Baskin brands behaviour

Neuromarketing at Microsoft

Video games and movies are one of the more interesting neuromarketing applications, in that the technology can be applied to not just advertising but the product itself. A new effort by Microsoft and Emsense carries that idea one step further by attempting to compare viewer engagement with advertising across multiple technology platforms, including Xbox LIVE and traditional television spots.

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Comments (0) • Posted on on 12 December, 2009 - 16:58
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neuromarketing Microsoft Roger Dooley Xbox Live engagement

Sex and Creativity. Is There a Connection? Study Shows Number of Sexual Partners Corresponds to Creative Output.

Creative people are fun. Creative people are likeable. But many creative minds are unorganized and sometimes deficient in handling complex logic. Some creative minds are highly analytical too, although the processing was sort of in the back and you don’t see it.

 

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Comments (0) • Posted on on 11 December, 2009 - 22:49
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creativity Idris Mootee sex

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