by on 20 January, 2009 - 21:09
by: Ilya Vedrashko
Seems like social marketing is plunging into the trough of disillusionment on the Gartner's hype cycle graph, with a couple of recent reports showing marketers are getting sick of Web 2.0 (the table above is from a survey of 643 marketing execs by Anderson Analytics, "MENG Marketing Trends Report 2008").
Original Post: http://adverlab.blogspot.com/2009/01/social-marketing-down-on-hype-cycle.html
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celebrityiamnot.wordpress.com says:
20 Jan 2009, 23:35
I'd be getting tired of hearing these terms as well if there was nothing of value coming from them. Rather than talk in the abstract, we need to start seeing more action before they take hold with CMOs.
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