Marketing & Strategy Innovation

B2B Marketing with Viral Videos: Watch It Shred

by on 30 January, 2009 - 00:24

by: Ilya Vedrashko

SSI Shredding Systems sells really big industrial shredders that destroy everything from pianos to cars.  The company has been putting out videos of its products in action, very much in the style of Will It Blend.  Actually, the first Watch It Shred video on YouTube is dated September 25, 2006, a month before the earliest Blendtec's piece. Presumably, different audiences, too.

How cool would it be if they had a video of an SSI machine shredding a Blendtec blender?

Original Post: http://adverlab.blogspot.com/2009/01/b2b-marketing-with-viral-videos-watch.html

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1 comment

Chad Horenfeldt says:

31 Jan 2009, 21:13

Reminds me of that seen in Star Wars. :) Found this blog through Twitter and am quite happy. Keep up the great posts and examples like above - very powerful.
@chadhorenfeldt

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