New Contributors: Iqbal Mohammed (8/7 :-)

by on 1 September, 2008 - 15:10

by: Alain Thys

I know, we said we wouldn't do more than seven contributors this summer, yet when the opportunity came by to add Iqbal Mohammed to the family, we just couldn't say no. Iqbal first caught our attention when he connected Chris Anderson's Long Tail to the art of building brands (which won him a WPP Atticus Award)

But also as a blogger he’s been introducing a quite interesting perspective to the world of branding, social media and communication planning. As such, we’d like you to welcome him to the fold and we hope you enjoy his thoughts.