Marketing & Strategy Innovation

The Web is Dead? or Just in the Modularity Cycle?

Wired magazine recently announced on its cover that the Web is Dead. I confess I really like the magazine  despite some of the hyperbolic rants that Chris Anderson, Wired’s editor creates like his book “Free” — which is completely indefensible from an intellectual or factual standpoint.

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Comments (0) • Posted on on 4 September, 2010 - 21:57
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John Sviokla Web

Maslow, Emotion, and a Hierarchy of Service

[This post is our first guest post at Neuromarketing, and is written by branding expert Denise Lee Yohn. Feel free to leave a comment, either to welcome Denise or to add your thoughts to her provocative hypothesis!]

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Comments (0) • Posted on on 4 September, 2010 - 21:41
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customer needs customer service Denise Lee Yohn emotion

Are You Just Hunting?

Originally published in 2003, before the social media craze started, these are five ideas that every company should still be exploring today. I believe that these five rules are even more important in the social media world we live in today.

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Comments (0) • Posted on on 3 September, 2010 - 23:17
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attention audience business narratives David Polinchock marketing

We Don’t Need No Stinkin’ Marketing

The comments on my article, Revealed: How Steve Jobs Turns Customers into Fanatics showed several tendencies. First, they proved my point about fanaticism, as many of the comments were knee-jerk reactions from Apple fans who assumed (incorrectly) that I was attacking Apple’s products. (Did they even read the post?) The reaction was comparable to whacking a hornet nest with a stick.

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Comments (0) • Posted on on 3 September, 2010 - 22:37
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consumer behaviour marketing Roger Dooley

Solving vs. Selling

Here's the thing about selling. Nobody wants to be sold to. What people do want are solutions. Need a new car? The problem is that you've outgrown your old one or worse yet, it's just gotten too expensive to maintain. Did the world change when you weren't looking? You might need help navigating that change, but you don't need to buy a bunch of stuff from a menu—you do need people, skills, talents, tools and the right relationships to help. But help really means "help me solve this"—and that means doing it together. So when you're "selling" what you're really doing is showing how well you can work together to solve the problem.

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Comments (0) • Posted on on 3 September, 2010 - 22:11
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David Armano selling buying solutions

Elaborating on Agile Learning

I resist requests to pin down Agile Learning with a tight definition. I see it as a family of approaches, and when you've seen a few of these approaches perhaps you start to detect the family resemblances, and spot more distant relatives. Sure, the approaches share some things in common. The main thing, I think, is that they offer a response to the unprecedented circumstances we find ourselves in now, characterised by enormous richness of learning resources and tools, combined with harsh austerity in financial (and thus human) resources. I also happen to think that a degree of self-organising by learners is a promising path to take.

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Comments (0) • Posted on on 2 September, 2010 - 23:27
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agile learning David Jennings education Internet interview learning

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  • @ninamufleh @khusseini I think that quite a few people around here can learn from how you do think about marketing in Jordan #tipofthehat
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