Marketing & Strategy Innovation

Education Not Age Determines Internet Use

by on 27 August, 2008 - 16:17

by: Dick Stroud

Today the Office of National Statistics has released some data that comes to the most astonishing conclusion (cynical comment): Education plays a key role as to whether people have Internet.

This is something we have known for at least 5 years, probably 10 years, so it is nice to see that the conclusion still holds true.The ONS found that a 93% of adults aged under-70 who had a degree or equivalent qualification were thought to have access to the Internet in their home.So the next time some dimwit asks you about age and Internet use – tell them this fact. Age, is not the main determinant of Internet use. It changes once somebody reaches their late 60s but that is for a very different reason – not being exposed to PCs during their prime working life.So let me spell it out in words of one syllable. A person aged 70 with a degree is more likely to be using the Internet than a 35 year old who left school when they were 16 years old.

Original Post:  http://www.20plus30.com/blog/2008/08/education-not-age-determines-internet.html

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1 comment

Hitika Paul says:

04 Nov 2008, 17:49

Education does play an important role in determining internet usage. We, at EmPower (www.empowerresearch.com) have conducted a research that qualifies this fact even in India. Although the research is a quick snapshot of the similarities and differences between cyber cafe culture in India as compared with US, we were able to identify the co-relation between education and usage of Internet.

Another Interesting research that we would shortly release would talk about the rise of Social Media in India. This has some very interesting findings pertaining to the facts of consumer blogging in an emerging nation.

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